Many restaurateurs ignore interior and exterior design, believing that the food is the only thing that matters. And, while good food will bring the customers through the door, it won’t keep them there if the place looks like a dump. Here are a few ways to think like a designer and make your restaurant the best it can be.
The Secret To Making Your Customers Feel Comfortable
Your customers come to your restaurant because they like the food. But, they also come for the atmosphere. If it’s not welcoming, then they’re going to split.
For example, if your tables are wobbly, and it’s clear that you need new table legs, it doesn’t really say “this place is quality.”
It says, “this place isn’t ready for prime time.” Unless you’re running a raggedy BBQ joint, and the raggedy tables are clearly and obviously part of the charm, then you should upgrade your tables, chairs, and probably your entire interior decor.
But, the real secret to keeping your customers ordering and drinking is to make it a great place to have a conversation. It has to be quiet. Not library quiet but quiet enough that people don’t feel like they need to leave to have a conversation.
Sound-deadening materials under the carpet, and sound-deadening drapes, along with quiet music, and intimate settings, makes for a great atmosphere.
Why Your Staff’s Efficiency Hinges On Good Design
Part of your design has to focus on the layout of the space, how well and easy your staff can get to tables, and how easily they can see which customer needs attention. So, plan the layout before you start picking tablecloth colors.
Why You Need To Get People Talking, and How To Do It
When people are talking, they’re having a good time, generally. Temperature in the restaurant needs to be comfortable, the room needs to be not distracting. The decor needs to be inviting, and the acoustics need to deaden sound. Unfortunately, all of this designing for sound control can cost upwards of $250,000.
But, if you’re a successful restaurateur, you’ll make it back tenfold with the increased business.
But, even if you can’t afford an expensive decor, worry not. No one size fits every business, according to David Rockwell, CEO of Rockwell Group.
Focus on color schemes that put people at ease, like black and brown. And try to create “quiet pockets” with indoor plants and small shrubbery. Or, put up sound-deadening dividers to try to cut the noise.
The Perfect Lighting For Restaurants
Ever wonder why some restaurants have perfect lighting and others cast garrish shadows on people’s faces? It’s not just the fact that there is lighting. It’s the fact that the designer gets the lighting “just right.”
According to designer Paul Kelly, the light needs to be 2700K temperature. This is the perfect shade of yellow. And, if the lights are positioned at the right height, then it eliminates the shadows that make people think they’ve had too much to drink or that they should move to “better lighting.”
Jade Anderson works with restaurants and cafes as a marketing/branding consultant. She is passionate about small businesses succeeding and shares her knowledge online by writing articles for business blogs.